We are a branding and communications agency that partner with innovative thinkers and visionaries to redefine brands and transform them via on-going management strategies. Specialising in place making, taste making and building brands of substance – New Initiative provide unique, considered and thoroughly-researched perspectives, design management and experiential strategies to build quality brands with longevity.
About
We are a niche branding, communications and placemaking agency working with innovative thinkers and visionaries to redefine brands and transform experiences. Specialising in placemaking, we provide a unique perspective, design unique experiences that connect people and develop the strategy to achieve a long term vision.
Our energetic, globally experienced team ensures a collaborative approach that embraces excellence whilst valuing detail and imagination. Focusing on strategic planning, creative direction, experiential engagement, media strategies, public relations and events, New Initiative provides problem solving, end to end creative services and project management to serve brands and places.
MARIE-LOUISE THEILE Creative Director
Marie-Louise has a distinguished career spanning journalism, media and marketing. With over 25 years’ experience working as a newsreader and journalist for the ABC and the Ten Network – Marie-Louise worked in Australia as a reporter before moving to New York where she joined Elle magazine in an editorial role. Returning to Australia saw Marie-Louise join the Ten Network presenting both local and national bulletins in Brisbane, Sydney and Melbourne. From 2006 Marie-Louise became active in the arts, regularly chairing sessions for the Brisbane Writers Festival, and becoming the Board Chair and Director of the Institute of Modern Art (IMA). During this period, she also worked for charitable entity, the Great Barrier Reef Foundation. In 2010 Marie-Louise was appointed by the QLD Government to create the HEAT Fashion platform to promote QLD fashion in international markets with a major media launch in Shanghai. Marie Louise then set up the highly successful James Street Initiative to co-ordinate and promote the James Street precinct. In her role as Creative Director Marie-Louise has overseen the development of the James Street brand and strategy from the outset, established clear stakeholder, retailer and corporate relationships and implemented a series of highly successful annual events. Marie-Louise is also a former board member of the Australia Council for the Arts (Creative Australia), the Australian government’s principal arts investment, development and advisory body.
NATLIE JOVICIC Director
Natlie has over 15 years’ experience in media and advertising from London, Dubai to Sydney and Brisbane. In London, Natlie worked at global media brand Monocle, providing account management, bespoke project implementation and strategic integrated brand partnerships for premium clients spanning fashion, aviation, luxury goods, design, retail, automotive, tourism, telecommunications and electronics. Returning to Australia Natlie worked with Bauer Media as Senior Sales Executive for Qantas Inflight magazine and Clemenger BBDO as Account Manager. Prior to co-founding New Initiative, Natlie was Brand and Promotions Manager at James Street Initiative delivering all aspects of precinct brand, strategy, major annual events, custom publications, brand communication strategies across all platforms as well as stakeholder, retailer and corporate partnership relationship management. Natlie is a creative at heart with a degree in fine arts and the rare ability to create, refine and merge creative concepts with strategy, stakeholder and project management requirements to deliver results.
CONTACT
PHONE
ADDRESS
Level 1 / 60 James St,
Fortitude Valley Q 4006
Contact
PHONE
+61 (7) 3850 0111
+61 (0) 413 253 629
ADDRESS
Level 1 / 60 James St, Fortitude Valley Q 4006
© 2019 New Initiative. Website by Studio Bland
Services
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Our team provide a range of communications services, all managed and delivered with care. Our approach is one of honed persistence, in-depth knowledge and creative thinking to deliver customised outcomes and strong strategies that differentiate businesses and meet objectives.
Brand Strategy
Marketing
Digital
Copywriting
Event
Clients
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We like the people we work with. As you will note, our clients come in all sizes and have many varied objectives. However, they share a mutual intent – to be unique whilst maintaining integrity, intelligence and quality. Our sentiments precisely.