Astra Walker

For over twenty years Australian brand Astra Walker has been dedicated to doing what they do best, crafting timeless innovative tapware with the upmost precision and attention to detail. While rightly focussing their attention on delivering the highest quality, Australian manufactured product, their brand however had remained largely static.

New Initiative worked with Astra Walker to provide comprehensive strategic direction across brand identity development, tone, re-positioning, website and social media language direction and collaborative marketing opportunities in order to draw on legacy and build a strong brand identity that reflects their core values of quality, design, and sustainability.

February 2023 – current