The age-old concept of living well comprises the simple pleasures of good company, good food and a good location – elemental philosophies found within Hellenika’s history, its menus, its founders, its service, its generosity and the enduring pleasure of shared enjoyment of food.

New Initiative drew upon the legacy of this much-loved venue from its Gold Coast roots to its true home poolside at The Calile, to develop a revised brand strategy and subtle repositioning with the purpose of celebrating Hellenika’s heritage, values, story, and most importantly its brand across social media including management plans, communications, photographic direction, marketing initiatives, PR and brand tone of voice.

July 2022 – February 2023