The French Exit

New Initiative was engaged to lead the PR and communications strategy for The French Exit by Anyday group, which opened in Brisbane’s CBD in December 2025.

The opening sees the continuation of Anyday’s significant expansion within the heart of the Brisbane CBD, fortifying a purposeful step forward and commitment to bringing their style of warm hospitality into the central business district. Vibrant, welcoming and built around the joy of hospitality, The French Exit is an ode to Paris, where French bistrot dining, classic flavours and genuine hospitality come together, with a modern influence.

The French Exit serves as the eighth venue for the Brisbane-based collective founded by Tyron Simon, Frank Li, Bianca Marchi-Simon and Ben Williamson. Anyday’s stable of venues include Agnes, sAme sAme, LOS Bar, hôntô, Biànca, Idle and Golden Avenue, with each embodying Brisbane’s culinary culture and delivering world-class hospitality. Their commitment to innovation, curiosity and excellence has earned them local and international acclaim, winning Australia’s Restaurant of the Year in 2023 and receiving recognition from The World’s 50 Best Discovery for Agnes Restaurant.