Sushi Room

A considered experience embracing nuance, culinary intelligence and relaxed sophistication in a theatrical space composed simply of light, material and dimension. A place in which the cuisine and the intricate preparation of that cuisine sits centre stage.

New Initiative worked with the dedicated team to develop a Sushi Room tone of voice that mirrored the exceptional design, vision, integrity, and purpose of the venue across social media including management plans, communications, translation support, photographic direction, marketing initiatives, launch and on-going PR and brand tone of voice.

May 2022 – February 2023