Supernormal Brisbane

Andrew McConnell and Jo McGann of Melbourne’s Trader House group opened the highly anticipated Supernormal Brisbane in July 2024.

The lively, Asian-influenced Melbourne favourite acknowledges its second location through both the menu and design – with the menu influenced by fresh local produce and design cues hinting at the landscape and sub-tropical Queensland climate.

As Melbourne’s most iconic and critically acclaimed establishment group, Trader House embodies the values and culinary culture of Australian dining. They are acclaimed locally and internationally for being at the forefront of quality, creativity, dependability and diligence.

New Initiative focused on the vision, heritage qualities that define Trader House and the unique Queensland interpretation of an iconic Melbourne institution in the delivery and implementation of the launch strategy which included: PR activity and brand communications; VIP hosting; concierge and guest services support; photography and content direction and management of strategic partnerships.

New Initiative is proud to lead PR activity and communications strategy; VIP hosting; concierge and guest services and strategic partnership opportunities on behalf of Supernormal Brisbane.

May 2024 – Current