Easy feel-good food. Sunshine delivered a new dining concept for Brisbane – restaurant quality food ready to take-away or eat-in. A relaxed Mediterranean canteen slinging quick, yet quality pay-by-weight eats.

New Initiative worked with Sunshine to provide comprehensive strategic direction across communication objectives, brand tone, website format and language, Uber Eats launch, out of home advertising, social media strategy and management plans, PR, photographic direction, corporate communications, collaborative marketing opportunities in order to refine the messaging to clearly convey not only the cuisine, but also to educate the consumer on a unique and totally new dining format.

July 2022 – February 2023