SK Steak & Oyster

A classic urbane experience that speaks to quality, and timeless, global, cosmopolitan, and reliable dining. Dining at SK comes with heightened expectations, anticipation, and an assumption that it will be an impeccable dining experience. Its brand too needed to reflect this.

New Initiative refocussed on the qualities that define SK Steak & Oyster, a brand that conveys strength and sophistication, and developed a revised brand strategy and subtle repositioning with the purpose of celebrating SK’s uncompromising commitment, professionalism, culinary expertise across social media including management plans, communications, photographic direction, marketing initiatives, PR and brand tone of voice.

July 2022 – February 2023