NurseWatch

NurseWatch is a premium at-home care provider delivering a unique tailored salugenic model of care unlike any other. With a focus on wellness – NurseWatch provides a positive and social experience with every encounter. Given the revolutionary model of care, NurseWatch sought support from New Initiative to provide strategic direction on re-branding in order to distinguish their product from the traditional care model. New Initiative provided comprehensive strategic direction across brand identity development, re-positioning, website and social media.

August 2020 – April 2021

SERVICES PROVIDED:

- Brand Identity
- Creative Strategy
- Copywriting
- Website content planning
- Social media management
- Project management