NurseWatch is a premium at-home care provider delivering a unique tailored salugenic model of care unlike any other. With a focus on wellness – NurseWatch provides a positive and social experience with every encounter. Given the revolutionary model of care, NurseWatch sought support from New Initiative to provide strategic direction on re-branding in order to distinguish their product from the traditional care model. New Initiative provided comprehensive strategic direction across brand identity development, re-positioning, website and social media.

August 2020 – December 2022