Golden Avenue

New Initiative was engaged to lead the PR and communications strategy for Golden Avenue, the first CBD-based restaurant from irrepressible hospitality group Anyday, which opened its doors in August 2025. 

The first Anyday venue located in the Brisbane central business district, Golden Avenue is an open-armed celebration of Middle Eastern flavour, housed within a humming, living space where smoky charcoal, good sounds, rich aromas and lush garden terraces all come together under one roof. Casual, generous, and down-to-earth, Golden Avenue is designed for long lunches, lively dinners and everything in-between.

Golden Avenue serves as the seventh venue for the Brisbane-based collective founded by Tyron Simon, Frank Li, Bianca Marchi-Simon and Ben Williamson. Anyday’s stable of venues include Agnes, sAme sAme, LOS Bar, hôntô, Biànca and Idle, with each embodying Brisbane’s culinary culture and delivering world-class hospitality. Their commitment to innovation, curiosity and excellence has earned them local and international acclaim, winning Australia’s Restaurant of the Year in 2023 and receiving recognition from W50Best for Agnes restaurant.