Bu Deli

Better butter. An ethical feel-good butter that doesn’t compromise on classic butter satisfaction but is better for you and the planet. Made with plants, care and kindness and valuing sustainable practice and honest, authentic butter enjoyment. A new world butter that is a better choice – good butter, in every way.

New Initiative worked with Bu Deli to develop a comprehensive strategic direction across communication objectives, brand tone, website format and language, social media strategy and management plans, to refine the messaging to clearly convey a natural earnest, charming and no-fuss brand that it is sincere and confident in its expertise and knowledge.

July 2022 – February 2023