New Initiative was called upon by the bassike team to provide support and assist with the guest list for their Spring ’19 private viewing held poolside at The Calile. True to the bassike brand, the collection launch was intimate, considered and refined with co-founder and designer Mary Lou Ryan.

August 2019

In 2021, our team again supported bassike with a collaborative event to launch the bassike + The Calile limited-edition agate print scarf. New Initiative provided guest list and gifting support as well as copy writing services to The Calile for the collaborative product launch across all platforms.

November 2021